Business Model Canvas

Check whether the elements of a proposed business fit together.

Procedure

• Identify customer segments, value, channels, and relationships.
• Connect revenue to actual purchase behavior.
• Identify resources, activities, partners, and costs.
• Mark untested dependencies and test the riskiest first.

Questions

• Who authorizes payment and for which result?
• Which dependency has no evidence yet?

Evidence to collect

• Nine-block canvas
• Revenue hypothesis
• Cost and dependency evidence

Limits

• A complete canvas is a hypothesis map, not customer validation.

Sources

• Strategyzer, Business Model Canvas: Main body

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